PHOTO: This is a portion of the oldest existing street mural in Washington, DC, Adams Morgan’s Un pueblo sin murales . . . . Located at 1817 Adams Mill Rd. It was painted in the 70s as a community effort led by Carlos and Renato Salazar and restored in 2005.
PHOTO: This is a portion of the oldest existing street mural in Washington, DC, Adams Morgan’s Un pueblo sin murales . . . . Located at 1817 Adams Mill Rd. It was painted in the 70s as a community effort led by Carlos and Renato Salazar and restored in 2005.

Brand Strategy

We use our marketing, PR and DEI expertise to help strengthen brands that, like us, are dedicated to social change. We assess how brands are delivering on their promises and DEI principles and perceived among audiences, then recommend adjustments — or a complete overhaul. Services include:

  • brand audits
  • brand platform and message development
  • competitive analyses
  • development of brand assets – taglines, re-brands, mission/vision/values statements, brand promises
  • strategic counsel for brand roll-outs

Client Stories

Nathan Associates Logo

Nathan Associates — Deanna helped this consulting firm roll out its new brand to employees. She helped finalize brand assets, developed the brand platform and a facilitator’s guide for internal trainings, and advised on a client-facing launch event.

American Academy of Physician Assistants — After analyzing years of research, Deanna conducted an internal survey and led workshops with both leadership and staff to inform a realignment of the association’s brand. She developed the organization’s first brand platform and trained staff to articulate the organization’s purpose through role-playing and real-life scenarios.

Gay and Lesbian Advocates and Defenders — Deanna led a brand workshop and conducted research to assess awareness of the brand and its Legal Helpline. She presented findings to GLAD leadership and developed a marketing plan that included suggestions to tighten the brand and raise its profile along with possible areas of focus for GLAD’s advocacy efforts going forward.