This is a portion of the oldest existing street mural in Washington, DC, Adams Morgan's Un pueblo sin murales . . . . Located at 1817 Adams Mill Rd. it was painted in the 70s as a community effort led by Carlos and Renato Salazar and restored in 2005.

Organizational development

 

3 Stories’ pioneering approach blends communications, behavior change and organizational development expertise to examine an organization’s internal and external dynamics and how its people engage with one another. Services for nonprofit and corporate clients include:

  • needs assessments and strategy development
  • marketing systems and practices review
  • focus group facilitation, interviews, surveys and data analysis
  • internal communications needs assessments and planning
  • coaching for leaders on messaging and spokesperson skills
  • workshops on storytelling and building trust
  • writing and editing content
  • risk and crisis communications counsel

Client Stories

For a trade association in the corporate governance space that wanted to improve internal culture and retention, 3 Stories developed a research protocol and led a series of focus groups and leader interviews that yielded a deeper understanding of the behaviors, communications, systems and processes that were affecting the organization’s ability to achieve its goals. Deanna led a process to analyze data and report recommendations and co-led strategy workshops with leadership and internal teams.

For a major insurance company, Deanna trained and coached internal teams on the critical role communications plays in any organizational development initiative. She wrote talking points, key messages and advised on tone; led the development of brand assets; provided a plan and calendar that was used to schedule communications by audience; identified creative opportunities for education and engagement; advised on repackaging the organization’s Alternative Work Arrangements (AWA) policy and practices; and developed a toolkit for leaders and managers.

For a global hunger organization, Deanna led an assessment of the organization’s communications capacity and organizational dynamics that included one-on-one interviews and focus groups with staff. Her team led a strategy lab to present findings and recommendations to the client and assisted with HR strategy development in the aftermath.